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About Capitola Beach Company

Capitola Beach Company is a boutique surf shop in Capitola Village in sunny Santa Cruz, California. In addition to surf and stand up paddle boarding (SUP) lessons and rentals, we also offer a full selection of casual surf apparel and gear for the whole family. Our shop is full of our private label logo wear and you can find the most popular lifestyle brands like Billabong, Quiksilver, Roxy, Hurley, O’Neill, Free People, Lucky Brand Jeans, Life is good, Havaianas, Sanuk, TOMS, Von Zipper, Electric, and SPY sunglasses. We also carry beach accessories, home decor, & unique gifts. Browse our online store or stop by the shop next time you are at the beach in Capitola.